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| Introduction, Outline / Program, Speakers / Registration Form / The past conference reports |
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| Outline of The 6th International Conference of Design for Sustainability, Destination 2011-2021 |
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Program, Speakers
| 13:00 |
Opening Remark
Fumikazu Masuda
(Chair, The International Conference of Design for Sustainability) |
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Part 1: Guest Lectures
| 13:10 |
“Alternative Social Structure and Business“
Masaru Kataoka (Representative of Citizen’s Bank)
Since March 11, Japan has spread a large amount of radiation in to the sea and the atmosphere. What Japan has been doing to the world is unacceptable and a serious mistake.
The radiation has been contaminating the earth and the children of the next generation. Because of the radiation, the influence on the environment and all its organisms is pretty serious.
For 25 years, through community businesses, I have been supporting people who cannot get jobs because of social injustice such as poverty or disabilities all over the world, not only aiming to make profit.
A big group cannot respond to the situation where people need help. A person realizes injustice and will take a step to solve the problems. As long as he/she does not run away from the situation, he/she will get some ideas to overcome the problems such as efforts for grass roots innovation, creating a domestic demand based economy, an eco-friendly community, and new value different from money. A society which is NOT dependent on tax to solve the problems has possibilities to overcome social injustice.
We have created an WAA (We are Asian) network that trains active youth to make himself/ herself useful in anywhere in the world. Let’s work together. Japan‘s society is now facing a phase of major change. Let’s enjoy the change together.


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Masaru Kataoka
Kataoka was born in Tokyo in 1946. He used to work for a big bank and retired right before he was assigned an administrative position. After the retirement, he traveled all around Asia, and felt the necessity to create businesses which help to make local communities independent and encourage people in these communities. After coming back from traveling, he created the first “Fair Trade” company in Japan.
In addition to the fair trade company, he established “WWB Japan” and “Citizen’s Bank”. “WWB Japan”is an organization that offers the knowledge of creating new businesses and helps woman to be independent. “Citizen’s Bank” is a bank that loans money to social activities with low interest rate without putting up collateral. Though Citizen’s Bank has given loans to over 100 projects, Citizen’s Bank records no bad debt.
Since his 50’s, he has been teaching at universities in various places to educate the next generation. Since his students have started businesses in Japan and in Asia, he is known as a teacher of entrepreneurs.
Since 2005, he has proposed the WAA (We are Asian) network, and he supports community businesses and social activities that should be done through the business by Asian youth.
Up to the present, he has been to over 100 countries. He is now challenging how far he can go around the world with Low Cost Carriers. With 65 years, he says that curiosity is a key for staying young. |
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| 13:50 |
Sameer Sawakar
(Neurosynaptic communication Ltd.)
coming soon

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Sameer Sawarkar
Sameer has been instrumental in sowing the seed for Neurosynaptic and bringing it to its current state. He brings vast experience to the organization, in the areas of embedded DSP applications and architecture tools. During 1999-2003, he has handled the position of Chief Executive Officer and Chief Technology Officer at DACS Software. Before that, he was with Motorola India Electronics Ltd., where he managed projects in Software Tools and DSP Applications. He has many achievements to his credit, including patent disclosures and Engineering Excellence Awards. He completed his post graduation from the Electrical Communication department of the Indian Institute of Science, Bangalore. He graduated in Electronics Engineering from Government College of Engineering, Amravati, and Maharashtra. |
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14:40-14:50
Break
Pat 2: Keynote Speech
| 14:50 |
[A. Origination and Cause of Social Issue]
Takuto Motomura
(CEO of Granma Inc.)
--- coming soon


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Takuto Motomura
Born on April 28, 1984. After high school graduation, he established a temporary manpower company in Aichi Prefecture. Due to growing interests in business after serving in management, he entered NY State University of Morrisville in January 2005. While in school, he walked all through from Dacca (capital of Bangladesh) to African continent (birthplace of mankind). From his wandering experience in that period, he was obliged himself to face up positive and negative aspects of capitalism. He then realized 4 billion people of so-called "Base of Pyramid" whose annual income is less than US$3,000 would become the potential market. While observing behavior of and voices from these people, he started business to supply product distribution and development that are reasonable and could satisfy Human Basic Needs for unpriviledged people. In April 2009, he founded Granma Inc. He was chairman of executive committee for the exhibition entitled “Imagine another life through the products” held in May, 2010.
Granma Inc. http://granma-port.jp/ |
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| 15:20 |
[B. Grass-roots]
"Speech Title “Postdigital and sustainable design"
Keisuke Oki(Specially appointed Professor of Tokyo Zokei University)
The opinion "the digital revolution is over" is something unusual to the people who are violently jostled on the wave of the digital technology. But the idea of "post-digital", which argues new thoughts beyond the peak of digital technology, is rather discussed as a keyword of the latest cultural theory. How the sustainability is harnessed in a postdigital view? How should balance of the environment and the society which progresses at an increasing tempo be considered?
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Keisuke Oki
Born in Tokyo. Designer/artist. Graduated at Tama Art University. After working in advertising and media fields in Tokyo, he moved to the USA. In New York, he started Green marketing, environmental management, and consultation for environmental communication business. He exhibits artworks and gives lectures internationally. He worked at Carnegie Mellon University STUDIO for Creative Inquiry as a research fellow. Media design, Sustainable design and media art are his fields of study. |
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| 15:50 |
[C. Alternative]
"A House for the Future Project"
Teruo Kurosaki
(CEO of Sasugasouzoushuudan Co., Ltd)
Destruction is necessary for the old to go and new to be born. Civilizations have been destroyed and created. In the past, Japan has experienced emergence of popular culture after the Great Kanto Earthquake in 1923 and rapid economic recovery post WWII. If not now, then when. 6 months have past since the tragic event and it's time for new creation. The disaster made us realize the abundance of material we are surrounded by. Maybe, we did not need much after all. The thing is what to create and how to create.


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Teruo Kuroaki
1Mr. Kurosaki was born in Tokyo in 1949 and graduated from Waseda University, Dept. of Physics and Dept. of Applied Physics. After working as an importer and seller of antique furniture, he established IDEE and is broadly developing it as a business for cultural lifestyles centered on the theme of “Quest for Life “. It involves both sales planning for original furniture as well as domestic and international designer productions. In addition, he is continually engaging in the creation of urban landscapes through endeavors such as the Tokyo Designers Block and the R-project. In 2005, he founded Sasugasouzoushuudan Co., Ltd. In September of 2005, he opened Schooling-Pad as a new place of learning within the Ikejiri Institue of Design (IID), which was built out of an abandoned middle school. In June 2006, he began conducting courses at Freedom University, which offers a free environment of teaching and learning. He is also a culture advisor at United Nations University.
Kurotero Blog www.kuroteru.com |
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| 16:20 |
[D. Resilience]
"Hallow Ground, Reconstruction of Oshika Penninsula from Kinkazan Mountain"
Tamaki Oshikiri
(Managing Director, Toujisha)
Right after the Great Tohoku Earthquake, I’ve been engaging in supportive activities in Ishimaki City, Miyagi. 8 months has passed since the disaster and we are almost reay to conclude the cleaning process of the city area. Now the main reconstruction activity is shifting to Oshika Peninsula. At the same time, the focus of the activity has been shifting from reconstruction of infrastructure to the support of each individual. At this stage, I consider the establishment of sustainable economy, based on its culture and climate, is important. With this in my mind, I am preparing to engage a reconstruction activity of Kikanzan Mountain (or hallow ground). This activity hopefully leads to an initiation of tourism, where people support each other, along with the spirituality of a human being and the holy land’s identity.
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Tamaki Oshikiri
Tamaki Oshikiri was born in 1960 in Osaka. Ever since he was a student, he was actively committed to a theatrical company, music band, and social movement-focused organization. He became an exhibition planner / producer through his part-time copywriting job, and immersed himself into a model of mass production and mass consumption. After a while, he became exhausted with urban lifestyle’s limitation, as well as contradiction. As its consequence, he later started a self-sufficiency lifestyle. In 1988, he relocated to Mogamicho, Yamagata and began operating onsen inn. In 1992, he returns to a city to initiate information technology business and founded Yuchisha. Yuchisha handled planning and production of events and advertisements, coordination, production, and theatrical direction. In 1998, once his daughter entered an elementary school, he reinitiated onsen business and turned himself to a producer for revitalization of rural areas. In the summer of 2000, he refurbished and set his living at an abandoned onsen inn (which has been abandoned for 14 years) in Akakura Onsen, called Yamanoyu Lodge. In April 2011, he founded Association for Supporting Volunteer Center, Yamagata. The center is located in Uchisawaga Area of Ishimaki City, and has been continuously supporting the victims. |
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16:50-17:00
Break
Part 3: Workshop
| 17:00 |
"1 for 7 Billion: Designing Harmonious Lifestyles to Share Our Planet"
For Participants
Before the workshop, please read through this report.
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| 18:30 |
Presentation from Workshop |
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| 19:00 |
Towards The 7th International Conference of Design for Sustainability, Destination 2012-2020
"Report from Thailand. Forwarding to the 7th Conference "
Daichi Iwase
Iwase (Ph.D. candidate, Mahidol University, Thailand)
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Daichi Iwase
Born in 1977. Ph.D. candidate at the Faculty of Environment and Resource Studies
2000-03 The Faculty of Design, Design Management course at Tokyo Zokei University, Japan
04-05 Design Academy Eindhoven, the Netherlands
06-07 Human Centered Design Center at King Mongkut’s University of Technology (Thailand)
08-Present The Faculty of Environment and Resource Studies at Mahidol University (Thailand) |
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19:20
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Closing Remark
Fumikazu Masuda
(Chair, The International Conference of Design for Sustainability)
Fumikazu Masuda
Born in Tokyo in 1949, Mr. Masuda graduated from the Design Course of Tokyo Zokei University in 1973. After gaining experience at a construction company and a design office, he began working as a freelance industrial designer in 1978 and since then has been involved in numerous projects both in Japan and overseas to develop product designs including designs for home electrical appliances, and to promote design in regional industries. In 1991 Mr. Masuda established Open House Co., Ltd. (president) and in 2006 LLP Eco Design Laboratory (director). Since 2000 he has served as a professor in the Department of Design at Tokyo Zokei University (Industrial Design/ Sustainable Project). Mr. Masuda also serves as a director of the Japan Industrial Design Promotion Organization, a director of the Japan Design Consultants Association, as the chairman of the Executive Committee, International Conference of Design for Sustainability, and as a representative of o2 Global Network, o2 Japan, which is an international network of eco-designers. www.openhouse.co.jp |
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19:30 |
Close |
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19:45
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Reception Party
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20:30
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Close |
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| CopyRight (C) 2011 The International Conference of Design for Sustainability |
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