Program of 13th






13th, March, 2010 [Sat] 10:00〜18:00 (open door 9:30)

Keynote Lectures "Social Innovation Forum"


Venue : Kuwasawa Design School 1F Hall map : www.kds.ac.jp
Chairman : Fumi MASUDA - Professor of Tokyo Zokei University, Board member of Executive Committee for International Conference of Design for Sustainability - profile






10:00~

Opening


an open address

Kazuyuki Oda
- Chairman of The Educational Foundation Kuwasawa Gakuen







Part 1 : What Social Innovation is?


lecturer_AlexKerr3.jpg10:20~12:00
Keynote Lecture
"DOGS AND DEMONS"
Alex Kerr

- profile

-Recent Areas of Interest (in place of an abstract)
In recent decades, the large impact of public works projects has changed the landscape of Japan. Even historical areas have not been able to escape damage. However, in order to deal with the decreasing and aging population that has resulted from postwar industrialization, regional rural areas have been left with no choice but to depend on public works.
Also, while tourism has developed into a global industry, Japan's economic emphasis on manufacturing delayed its entrance into the tourism industry, and only in recent years has Japan finally set its sights on expanding tourism. With depopulation in regional areas reaching a crisis level, efforts have commenced to promote tourism.
In order to face such circumstances, we founded Iori Co., a business that restores and puts to use traditional townhouses called machiya. By providing tourism-related consultation and developing the tourism business, Iori is making a contribution to the rejuvenation of regional Japan. This year, we are planning development projects for the town of Ojika in Nagasaki Prefecture, the city of Gojo in Nara Pref., and the city of Nagahama in Shiga Pref.


Q and A






12:00〜14:00 Lunch Break [ Lunch spot map coming soon]




Part 2 : For Practice Social Innovation


lecturer_kumano3.jpg14:00~15:00


Lecture 1
"Toward Social Innovation"

Eisuke KUMANO

President of AMITA Corporation
- profile


Sustainable design is an endeavor to create a social system founded on the coexistence of human dignity and the global environment. However, it is not merely the manifestation of design philosophies, such as EcoDesign or Universal Design, which focus on environmentally and people-friendly "things" or "systems." We believe in designing visual memories by using perceptions based on intellectual knowledge and sensory feeling and also in designing spaces that inspire sympathetic feelings of interconnectedness. These two approaches must be synthesized into a formless style of community design.





15:00~16:00


Lecture 2

"Changing Perspectives from 'Recycling' to 'Secondary Resources' "
Teruo KUROSAKI

- CEO of Sasugasouzoushuudan co., ltd.
- profile



Currently, if we were to properly collect the metals already available within cities, melt them down and reuse them as a new resource, we could meet the demand for iron for the next 11 years without having to mine any iron ore. Or in the case of aluminum, which does not rust, we could get by without mining any more bauxite. Also, the majority amounts of other metals, whose mines have been nearly completely exhausted, can apparently be found within cities as well.
As the population has migrated from rural to urban areas, we have arrived at an age where our resources are now centered in cities. However, the mining and steel industries still exist, therefore so does the serious problem of the necessity of protecting the old employment structure of heavy industry. In art and design, it is precisely in cities where numerous works have been created by daring to seek out beauty among the crowded masses.
Industry may be tend to lag behind the times, but through creating a movement, together with municipal resource development agencies, we will see the time come when we can properly reuse the resources that are locked away inside our cities. The greatest obstacle to this is things from the past, the emotional barrier related to old things and the industrial world's structure, which is based on the idea of maintaining the status quo. It is important to deal with things from the past in a new way, to make old things to be new. The future holds great possibilities for this kind of a new industry and a clean business.




16:00〜16:20 Coffee Break


lecturer_Nishimura3.jpg16:20~17:20

Lecture 3
"Living Alive?"
Yoshiaki NISHIMURA
- Planning Director - profile

If you take a look around, everything that you see with your eyes, wear on your body, or hear with your ears is the result of someone's work. In our society, we are continually coming into contact with another person's work, 24 hours a day, 365 days a year. So what kind of impact does that work have on each of us as individuals? What exactly are we exchanging through all of this work? What is it that disappoints us and what fulfills us?



17:20〜18:00

Part 3 : Conclusion

Fumi MASUDA Professor of Tokyo Zokei University, Board member of Executive Committee for International Conference of Design for Sustainability - profile


End
18:00

After the forum, there are the reception party, "The International Conference of Design for Sustainability x PechaKucha"!